Topic: mobile

In my first blog post, I discussed the implications of some of the recent SEC reforms on you as a shareholder. I’d now like to introduce and explain some of the useful tools for keeping up-to-date on Company news and financial events without the need to keep checking our Company website.  

Investors Section of JNJ.com:  Not just for investment professionals           

The Investors section of our website is a wealth of information about the business, results of operations and financial condition of the Company. It should be the first point of reference for any shareholder wanting to learn more about their investment in the Company, including current information about our stock. One feature we have added is a separate web address for the mobile viewing version of our Investors page. Since so many people are now using mobile devices, like cell phones, iPhones and PDAs, to check websites for information, mobile-optimized sites can be helpful when you need information while away from your computer. Since I often find myself on-the-go, I have bookmarked our mobile-optimized Investor Relations page on my BlackBerry web browser.  

Cool Tools to Stay Informed 

A few great tools that I personally use to stay up-to-date on our investor-related news are e-mail alerts, RSS feeds, podcast feeds, and the “shareholder briefcase.” These types of tools are sometimes referred to as “push technologies” because they push information out to the user instead of making the user actively seek the information when new materials come out.

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Though I wish I had an iPhone (I have serious app envy), I do have a 3G phone that keeps me well-connected – and that has given the concept of being mobile an entirely new meaning for me. No longer am I chained to my desk in my corporate cave here at Johnson & Johnson, but I can wander wherever, and still feel connected. I know, I know – I’m not alone in that. In fact, according to a recent comScore, Inc. report:

…the number of people in the U.S. using their mobile device to access news and information on the Internet more than doubled between January 2008 and January 2009. Among the audience of 63.2 million people who accessed news and information on their mobile devices in January 2009, 22.4 million (35 percent) did so daily; more than double the size of the audience last year.

Recognizing this, my colleagues over at McNeil Pediatrics recently created a new mobile web service that people can access from their phones to text for information about ADHD by texting “ADHD” to 87415.

(BTW: It happens that this week is ADHD awareness week as well….)

Once again, it is all about making sure information is available to people when and where they are looking for it – in this case, on their mobile phones.

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