April 22nd, 2013
When I was in college, I remember ordering a t-shirt with some of my hard-earned minimum wage pay that proudly celebrated the 20 year anniversary of Earth Day. That was in 1990.
If you do a little math and consult some history, you’ll find that Earth Day originated in 1970. A time of flower power and hippie culture, as well as some of the worst environmental pollution of our time.
Using the momentum from the war protests at the time, a U.S. Senator founded what would become Earth Day, a day of demonstration and education all in the name of a healthy, sustainable environment.
Remarkably, that original Earth Day led to the creation of the United States Environmental Protection Agency and the passage of the Clean Air, Clean Water, and Endangered Species Acts.
Since that anniversary in 1990, when Earth Day saw a resurgence of interest and went global, the campaigns and initiatives to protect our environment for future generations have increased exponentially.
Our Sustainability Campaign
At Johnson & Johnson, we’re extremely proud to talk about our contribution with Earthwards®, a program launched in 2009 for developing and marketing greener products through lifecycle thinking.