February 4th, 2011
From Lynda Benton, Director, Corporate Equity, Johnson & Johnson
While my family was digging out (again) from yet another snowstorm here in the Northeast last week, I was thankfully able to catch a flight out of snowy Newark to spend a few days in Nashville, attending my first blogger conference, Blissdom 2011. Though I’ve been reading blogs for a while, this was my first blogger conference – and I found the energy, wit and passion of the people there to be truly inspiring. So much so, that I felt the need to try my hand at it with this, my first blog post on JNJBTW.
There are already a number of summaries of Blissdom that I’ve come across (including this one from Sarah on her Real Life blog that highlights LOTS of other recaps), so I’m not going to get into all that happened there. But I did want to say THANK YOU SO MUCH to all the wonderful women (and yes – couple of men!) who shared stories with my colleagues and I from Johnson & Johnson. You see, while there, we set up a video camera (thanks to Rob Halper, AKA @jnjvideo) and asked everyone one very simple question: “How have you used social media for social good?” – and were rewarded with a huge diversity of touching answers.