Comments on: More on Motrin Moms http://www.jnjbtw.com/2008/11/more-on-motrin-moms/ Our People and Perspectives Wed, 08 Feb 2012 20:15:35 +0000 hourly 1 http://wordpress.org/?v=3.3 By: AlexF http://www.jnjbtw.com/2008/11/more-on-motrin-moms/comment-page-1/#comment-2219 AlexF Mon, 26 Jan 2009 20:49:22 +0000 http://jnjbtw.com/?p=369#comment-2219 Kathy, I think that you over reacted by shutting down the motrin site and failing to engage with the audience that you were trying to reach. What an opportunity for a focus group. In reality the analysis of the social media metrics available now indicate the reach and brand impact is not statistically significant. Kathy,
I think that you over reacted by shutting down the motrin site and failing to engage with the audience that you were trying to reach.

What an opportunity for a focus group.

In reality the analysis of the social media metrics available now indicate the reach and brand impact is not statistically significant.

]]> By: Leeanthro http://www.jnjbtw.com/2008/11/more-on-motrin-moms/comment-page-1/#comment-1995 Leeanthro Fri, 21 Nov 2008 19:14:30 +0000 http://jnjbtw.com/?p=369#comment-1995 I talked a little about this on my blog. I don't think I was as deeply offended as some other women, but I did think the ad was ridiculous. I figured that some green 24-year-old without children came up with the ad copy. I wear my children sometimes and I have to say that it is easier to carry a child while using an appropriate carrier than perch him on your hip without any help. I think that what some businesses forget is that women (particularly those that blog) are educated and influential. And ads such as this one talk down to those of us how are trying to raise our children with the best intent. While the ad was not accurate (baby wearing when done correctly alleviates pain rather than adds it), it was condescending implying that us babywearers do it to be fashionable. I talked a little about this on my blog.

I don’t think I was as deeply offended as some other women, but I did think the ad was ridiculous. I figured that some green 24-year-old without children came up with the ad copy.

I wear my children sometimes and I have to say that it is easier to carry a child while using an appropriate carrier than perch him on your hip without any help.

I think that what some businesses forget is that women (particularly those that blog) are educated and influential. And ads such as this one talk down to those of us how are trying to raise our children with the best intent. While the ad was not accurate (baby wearing when done correctly alleviates pain rather than adds it), it was condescending implying that us babywearers do it to be fashionable.

]]>