Comments on: Latest on the American Red Cross Suit http://www.jnjbtw.com/2008/05/latest-on-the-american-red-cross-suit/ Our People and Perspectives Wed, 08 Feb 2012 20:15:35 +0000 hourly 1 http://wordpress.org/?v=3.3 By: Antoine Clarke http://www.jnjbtw.com/2008/05/latest-on-the-american-red-cross-suit/comment-page-1/#comment-1146 Antoine Clarke Thu, 22 May 2008 13:09:53 +0000 http://jnjbtw.com/?p=271#comment-1146 So the trademark is recognized (which was not a matter of dispute) but the ARC can continue to do deals with its logo. In plain English, that's a defeat. Defeat because the bottom line, J&J's income versus expenditure, is hit by litigation costs. Defeat also because the publicity was nearly all bad (the only good bit was the discussion on this blog and the recognition by outsiders of J&J's willingness to communicate). If the purpose was to hurt the ARC, it worked. A lot of people came out and criticized the group for some of its practices. But none of that can be of the slightest benefit to J&J. On the contrary... relations with the ARC will not be easy and most people who heard about the case think J&J is Scrooge's evil twin. If anyone sat in a calm room for 15 minutes before deciding to launch this process, I'm sure they could have forecast every step of this outcome. Is anyone going on gardening leave over this one? So the trademark is recognized (which was not a matter of dispute) but the ARC can continue to do deals with its logo. In plain English, that’s a defeat.

Defeat because the bottom line, J&J’s income versus expenditure, is hit by litigation costs. Defeat also because the publicity was nearly all bad (the only good bit was the discussion on this blog and the recognition by outsiders of J&J’s willingness to communicate).

If the purpose was to hurt the ARC, it worked. A lot of people came out and criticized the group for some of its practices. But none of that can be of the slightest benefit to J&J. On the contrary… relations with the ARC will not be easy and most people who heard about the case think J&J is Scrooge’s evil twin.

If anyone sat in a calm room for 15 minutes before deciding to launch this process, I’m sure they could have forecast every step of this outcome. Is anyone going on gardening leave over this one?

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