Comments on: Conversations On Sermo… http://www.jnjbtw.com/2007/10/conversations-on-sermo/ Our People and Perspectives Wed, 08 Feb 2012 20:15:35 +0000 hourly 1 http://wordpress.org/?v=3.3 By: R Zacharias http://www.jnjbtw.com/2007/10/conversations-on-sermo/comment-page-1/#comment-1592 R Zacharias Tue, 26 Aug 2008 15:21:33 +0000 http://jnjbtw.com/?p=154#comment-1592 The social networking thing is not about you and your feeling and thoughts about medicine. It's not about doctor's holding hands as one and venting. It's about selling information to those in charge, those that run the health care machine. It's about them getting into your heads and learning what you think, what motivates you. You, the doctor, for now, sign the charts, see the patients, supervise and make decisions running the machine. You are providers, providers of an industry paying high dollars to know what you think. Knowledge is power and that is what drives Sermo, Sermons. It's like a confessional. Quote from CNN Money: The doctors, for their part, know that they are being observed. In fact, Sermo offers them a cut of the action. Doctors who ask or answer a question that paying observers deem especially valuable receive bonuses of $5 to $25 per post. Only about 1 percent of posts have such payments associated with them, Palestrant says, and doctors don't know whether they're getting paid until the discussion triggered by their question is closed. To keep that discussion untainted by commercial interests, only doctors whose credentials have been vetted are allowed to participate, and investors are not permitted to post comments... By Susanna Hamner, Business 2.0 Magazine writer-reporter June 19 2007 The social networking thing is not about you and your feeling and thoughts about medicine. It’s not about doctor’s holding hands as one and venting. It’s about selling information to those in charge, those that run the health care machine. It’s about them getting into your heads and learning what you think, what motivates you. You, the doctor, for now, sign the charts, see the patients, supervise and make decisions running the machine. You are providers, providers of an industry paying high dollars to know what you think. Knowledge is power and that is what drives Sermo, Sermons. It’s like a confessional.
Quote from CNN Money:
The doctors, for their part, know that they are being observed. In fact, Sermo offers them a cut of the action. Doctors who ask or answer a question that paying observers deem especially valuable receive bonuses of $5 to $25 per post. Only about 1 percent of posts have such payments associated with them, Palestrant says, and doctors don’t know whether they’re getting paid until the discussion triggered by their question is closed.

To keep that discussion untainted by commercial interests, only doctors whose credentials have been vetted are allowed to participate, and investors are not permitted to post comments…
By Susanna Hamner, Business 2.0 Magazine writer-reporter
June 19 2007

]]> By: George Laszlo http://www.jnjbtw.com/2007/10/conversations-on-sermo/comment-page-1/#comment-255 George Laszlo Fri, 19 Oct 2007 22:33:52 +0000 http://jnjbtw.com/?p=154#comment-255 No-one should wonder why Sermo has made this deal with Pfizer. It's a repeat of the (probably false)Willy Sutton line: "I rob banks because that's where the money is." I use this anology deliberately since you can't blame the banks for being the repository for the cash. You do, however, have to question the creativity of the bank robber. Are there no other places where you can get money and avoid the limelight? No-one should wonder why Sermo has made this deal with Pfizer. It’s a repeat of the (probably false)Willy Sutton line: “I rob banks because that’s where the money is.” I use this anology deliberately since you can’t blame the banks for being the repository for the cash. You do, however, have to question the creativity of the bank robber. Are there no other places where you can get money and avoid the limelight?

]]> By: Marijean Jaggers http://www.jnjbtw.com/2007/10/conversations-on-sermo/comment-page-1/#comment-247 Marijean Jaggers Thu, 18 Oct 2007 17:25:49 +0000 http://jnjbtw.com/?p=154#comment-247 Social media is a set of tools that have the potential to make healthcare personal again. By enabling patient/provider interaction, patients become people again and an industry returns to individuals who care, who we know by name, and know how to reach. I'm thrilled by what Johnson & Johnson is doing with this site and applaud any healthcare group engaging in social media to get closer to patient and customer needs. Social media is a set of tools that have the potential to make healthcare personal again. By enabling patient/provider interaction, patients become people again and an industry returns to individuals who care, who we know by name, and know how to reach. I’m thrilled by what Johnson & Johnson is doing with this site and applaud any healthcare group engaging in social media to get closer to patient and customer needs.

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